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Leadership By Design
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EightStar Diamond Corporation, sole producer of the EightStar Diamond globally acknowledged as “the world’s most perfectly cut diamond.” Less than 40 such appointments worldwide as Premier Jewelers is an achievement that is not only significantly prestigious to Choice Group, but attests to the level of professionalism and trust that they have maintained amongst their peers in the industry.
“We are pleased to have been recognized as Premier Jeweler by Eight Star Diamond,” says Eric Ehrhardt, CEO of Choice Group. “This is not only an opportunity to offer the epitome of all diamonds to our customers, but to further express our commitment to provide the very best in products and services in the tradition that we have maintained for over 50 years! Our customers have come to expect the best from us, and the Eight Star Diamond is certainly what they will focus on when they come to us for the diamond of their dreams.”
The Eight Star Diamond has been the phenomenon of the diamond world, and has been recognized by both GIA and AGS as the most perfectly cut diamond, and has caused both institutions to reevaluate their positions on both “ideal cut” diamonds and diamond cutting in general. The Eight Star Diamond is the only diamond that consistently returns arguably 100% of the light through the crown as brilliance and fire (as all diamonds are supposed to, but rarely do), and this performance has indeed set the example to the diamond industry as to what can be accomplished according to expectations.
Less than 2000 Eight Star Diamonds are produced annually, and current demand far outpaces production. “These diamonds appeal to a much more select clientele than the more popularized brand name ideal cut diamonds that pale in comparison. They are in such demand that we have implemented a reservation system to meet our client’s individual needs. It is gratifying to see the joy expressed by our clients as they take delivery of these exceptional diamonds after they have waited for them to be crafted. There is nothing more exciting than possessing one of the world’s finest diamonds that was cut just for you!” explains Mr. Ehrhardt.
It is interesting that Choice Group was selected as Premier Jeweler for a diamond that is not only the finest cut, but more costly than standard cut diamonds, especially in today’s economic times. When asked for the rationale for the timeliness of this product positioning, Mr. Ehrhardt shared some of his reasoning. “To us, it makes perfect sense to promote the Eight Star Diamond. Our appointment as Premier Jeweler simply testifies to our leading role in the industry, something we have earned, not negotiated. It is a natural expectation that we offer the finest products, and continue to be the trusted resource for our clients who rely on us throughout the generations.”
Mr. Ehrhardt continued by explaining “The difference in price between an Eight Star Diamond and others will never be a critical issue, I believe. It is similar to the analysis of the Rolls Royce. For many, a Rolls conveys money, to be sure, but think about how the elements of Rolls Royce quality and standards have become ingrained in our minds: we all know they are hand made, have limited production, are desired as much for their status as they are for their performance, and have undisputed loyalty of their owners. This is what the Eight Star Diamond is to the world diamond trade. What better way to usher in a new era than to be identified with the epitome of the industry?”
The most complete description of the Eight Star Diamond is presented on Choice’s website (www.ChoiceDiamond.com) in the “Premier Diamonds” section, and allows consumers to easily understand the nuances of this world-class diamond. The Eight Star Diamond story can be accessed on the www.EightStar.com website.
For those customers that want the best there is, then they must seek out the best provider, and that’s where Choice comes in. Contact them online at www.DiamondGiveaway.com or the showroom directly by calling Toll-Free 866-284-8620. The showroom is open Monday through Saturday, 10:00 A.M. to 6:00 P.M. (PST), and is located in Diablo Plaza in San Ramon, California.
- National Jewelers Syndicate Release
“We are pleased to have been recognized as Premier Jeweler by Eight Star Diamond,” says Eric Ehrhardt, CEO of Choice Group. “This is not only an opportunity to offer the epitome of all diamonds to our customers, but to further express our commitment to provide the very best in products and services in the tradition that we have maintained for over 50 years! Our customers have come to expect the best from us, and the Eight Star Diamond is certainly what they will focus on when they come to us for the diamond of their dreams.”
The Eight Star Diamond has been the phenomenon of the diamond world, and has been recognized by both GIA and AGS as the most perfectly cut diamond, and has caused both institutions to reevaluate their positions on both “ideal cut” diamonds and diamond cutting in general. The Eight Star Diamond is the only diamond that consistently returns arguably 100% of the light through the crown as brilliance and fire (as all diamonds are supposed to, but rarely do), and this performance has indeed set the example to the diamond industry as to what can be accomplished according to expectations.
Less than 2000 Eight Star Diamonds are produced annually, and current demand far outpaces production. “These diamonds appeal to a much more select clientele than the more popularized brand name ideal cut diamonds that pale in comparison. They are in such demand that we have implemented a reservation system to meet our client’s individual needs. It is gratifying to see the joy expressed by our clients as they take delivery of these exceptional diamonds after they have waited for them to be crafted. There is nothing more exciting than possessing one of the world’s finest diamonds that was cut just for you!” explains Mr. Ehrhardt.
It is interesting that Choice Group was selected as Premier Jeweler for a diamond that is not only the finest cut, but more costly than standard cut diamonds, especially in today’s economic times. When asked for the rationale for the timeliness of this product positioning, Mr. Ehrhardt shared some of his reasoning. “To us, it makes perfect sense to promote the Eight Star Diamond. Our appointment as Premier Jeweler simply testifies to our leading role in the industry, something we have earned, not negotiated. It is a natural expectation that we offer the finest products, and continue to be the trusted resource for our clients who rely on us throughout the generations.”
Mr. Ehrhardt continued by explaining “The difference in price between an Eight Star Diamond and others will never be a critical issue, I believe. It is similar to the analysis of the Rolls Royce. For many, a Rolls conveys money, to be sure, but think about how the elements of Rolls Royce quality and standards have become ingrained in our minds: we all know they are hand made, have limited production, are desired as much for their status as they are for their performance, and have undisputed loyalty of their owners. This is what the Eight Star Diamond is to the world diamond trade. What better way to usher in a new era than to be identified with the epitome of the industry?”
The most complete description of the Eight Star Diamond is presented on Choice’s website (www.ChoiceDiamond.com) in the “Premier Diamonds” section, and allows consumers to easily understand the nuances of this world-class diamond. The Eight Star Diamond story can be accessed on the www.EightStar.com website.
For those customers that want the best there is, then they must seek out the best provider, and that’s where Choice comes in. Contact them online at www.DiamondGiveaway.com or the showroom directly by calling Toll-Free 866-284-8620. The showroom is open Monday through Saturday, 10:00 A.M. to 6:00 P.M. (PST), and is located in Diablo Plaza in San Ramon, California.
- National Jewelers Syndicate Release
Choice Group Selected as EightStar Diamond's Premier Jeweler
Choice Group International joins the most select group of prominent jewelers in the world having been selected as Premier Jeweler by the
