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Leadership By Design
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Group, which is emerging as a distinctive leader in this eclectic marketplace.
In addition to being featured by Choice Group merchandising plans, Coast is continuing to evaluate their ability to participate with Choice marketing as a sponsor for the numerous bridal shows that Choice Group attends in the Northern California region. Sponsorship involves committing to provide prizes that Choice Group awards to lucky couples at each show. Choice has one other sponsor currently, Camelot Bridal, who affirmed the successful relationship earlier in the week.
“We are happy to include Coast Diamond as an Alliance Partner and Preferred Provider to Choice Group International. The distinctive designs that have made Coast a brand name that is increasingly asked for by our clientele will now be available both in our showrooms and online, at Preferred Prices unavailable elsewhere,” commented Eric Ehrhardt, Choice CEO. “We are looking forward to Coast utilizing our exclusive positioning to further their brand awareness, and for us to mutually benefit as we serve a demanding market.”
This announcement is one of many being talked about here at the show, all of which involve Ehrhardt and how he has forged high-profile promotional advances for Choice Group. The word is that Choice has a very intricate marketing plan that has been in development for some time, and that many of the national companies that are participating have been hand-picked by Ehrhardt personally. “The future for Choice Group and our Alliance Partners is very bright,” Ehrhardt said, “and unfortunately, not everyone is capable of sharing the vision of how the jewelry industry is destined to evolve. We must take the responsibility to respond to a global consumer market without becoming overwhelmed and losing the momentum in the domestic market that has taken so much of our energy to turn around. Sure, technology helps tremendously, but it comes back to delivering quality and value consistently at a higher level.”
For Coast, this partnership seems to work quite well, as their bridal designs have begun to appear regularly in national bridal magazines, and demonstrates a significant investment in branding Coast as a Bridal Designer on par with other lines. “Definitely, Coast Diamond and Coast Bridal are up-and-coming brands in today’s market,” Ehrhardt continued, “and we are keenly aware of where to effectively partner as we strive to serve our customers with the excellence we have become known for. Coast’s retro and intricate deco looks in both platinum and 18 karat are not only stunning, but much more of a value, something that we are proud to represent. Our customers believe in us first, and are eager to follow our recommendations. Every one of our Alliance Partners has experienced this as increased revenue, and echoes our enthusiasm for the next growth phase we have planned. It has never been easy to translate a vision properly to others, but our Alliances prove that a detailed vision is completely attainable when your efforts are made with integrity. At Choice, we expect nothing less, and deliver more than expected.” Ehrhardt smiled, and finished by saying “After all, it always boils down to the power of Choice, and for us and our customers, Coast was an obvious one!”
- JCK Newsgroup Release
In addition to being featured by Choice Group merchandising plans, Coast is continuing to evaluate their ability to participate with Choice marketing as a sponsor for the numerous bridal shows that Choice Group attends in the Northern California region. Sponsorship involves committing to provide prizes that Choice Group awards to lucky couples at each show. Choice has one other sponsor currently, Camelot Bridal, who affirmed the successful relationship earlier in the week.
“We are happy to include Coast Diamond as an Alliance Partner and Preferred Provider to Choice Group International. The distinctive designs that have made Coast a brand name that is increasingly asked for by our clientele will now be available both in our showrooms and online, at Preferred Prices unavailable elsewhere,” commented Eric Ehrhardt, Choice CEO. “We are looking forward to Coast utilizing our exclusive positioning to further their brand awareness, and for us to mutually benefit as we serve a demanding market.”
This announcement is one of many being talked about here at the show, all of which involve Ehrhardt and how he has forged high-profile promotional advances for Choice Group. The word is that Choice has a very intricate marketing plan that has been in development for some time, and that many of the national companies that are participating have been hand-picked by Ehrhardt personally. “The future for Choice Group and our Alliance Partners is very bright,” Ehrhardt said, “and unfortunately, not everyone is capable of sharing the vision of how the jewelry industry is destined to evolve. We must take the responsibility to respond to a global consumer market without becoming overwhelmed and losing the momentum in the domestic market that has taken so much of our energy to turn around. Sure, technology helps tremendously, but it comes back to delivering quality and value consistently at a higher level.”
For Coast, this partnership seems to work quite well, as their bridal designs have begun to appear regularly in national bridal magazines, and demonstrates a significant investment in branding Coast as a Bridal Designer on par with other lines. “Definitely, Coast Diamond and Coast Bridal are up-and-coming brands in today’s market,” Ehrhardt continued, “and we are keenly aware of where to effectively partner as we strive to serve our customers with the excellence we have become known for. Coast’s retro and intricate deco looks in both platinum and 18 karat are not only stunning, but much more of a value, something that we are proud to represent. Our customers believe in us first, and are eager to follow our recommendations. Every one of our Alliance Partners has experienced this as increased revenue, and echoes our enthusiasm for the next growth phase we have planned. It has never been easy to translate a vision properly to others, but our Alliances prove that a detailed vision is completely attainable when your efforts are made with integrity. At Choice, we expect nothing less, and deliver more than expected.” Ehrhardt smiled, and finished by saying “After all, it always boils down to the power of Choice, and for us and our customers, Coast was an obvious one!”
- JCK Newsgroup Release
Choice Picks Coast Diamond For Designer Bridal Market
Shortly after a long meeting between Coast Diamond President Jay Gilbert and Choice Group CEO Eric Ehrhardt, it was announced that Coast had been selected by Choice as both Preferred Provider and Alliance Partner for the next year. This selection of Coast allows the newly completed distinctive bridal collection to be featured in Choice’s showrooms, and to be prominently promoted on the internet by Choice
