news archive
Leadership By Design
copyright © Ehrhardt Enterprises Incorporated all rights reserved
invested heavily in. Choice Group is the high profile conglomerate that recently assumed management of the renowned Ehrhardt’s Fine Jewelry of California.
Choice CEO Eric Ehrhardt is the primary factor in the restructuring of the family business as well as the founder of Choice Group International. “The Kashi Collection is one of the most desirable jewelry lines today, both for the beauty of their designs and for the value they represent. Our customers are increasingly seeking the newest looks without the high prices that traditional designer lines command. Kashi represents the distinctive quality and real value that makes sense for our customers and for our overall plans,” Ehrhardt explained. “Unlike other jewelers, we are unwilling to sacrifice quality for the sake of continued profitability. Our reputation means more to us.”
Apparently, their customers agree with Ehrhardt, and many were observed purchasing the newly displayed designs. “You see,” Ehrhardt pointed out, “our customers trust us to serve them, not just sell them. We are proud to present Kashi Designs as fulfillment for the distinct needs of our clientele, which we are aware of because we listen and are committed to responding to. This is exactly what is happening on the internet also: customers will purchase from those they trust, not persuaded by.”
The internet is a big part of the overall plans of Choice Group. Kashi will be featured in the enormous shopping function on the ChoiceJeweler.com website, and will be featured at exclusive Preferred Pricing. Kashi would not comment on the particular arrangements Choice has secured, but indicated that they were in fact exclusive to Choice. According to Ehrhardt, the most popular items initially were the selections of Pink Tourmaline, white gold precious fashions (emerald, sapphire, and ruby), and anything Tanzanite. “The Kashi collection is one of the finest collections that feature today’s hottest looks with the traditional qualities in gemstones that you would expect to pay much more for. Kashi has committed to provide Choice Group’s customers with consistency and professionalism that we require, the essential characteristic that we know will elevate Kashi to the notoriety they desire,” Ehrhardt confided. “We know how to make this happen for both our patrons and our vendors.” Obviously, Ehrhardt is making the right moves to assure his continued success, much to the delight of his customers and vendors!
- Western Jewelers Alliance NUGGET Newsletter
Choice CEO Eric Ehrhardt is the primary factor in the restructuring of the family business as well as the founder of Choice Group International. “The Kashi Collection is one of the most desirable jewelry lines today, both for the beauty of their designs and for the value they represent. Our customers are increasingly seeking the newest looks without the high prices that traditional designer lines command. Kashi represents the distinctive quality and real value that makes sense for our customers and for our overall plans,” Ehrhardt explained. “Unlike other jewelers, we are unwilling to sacrifice quality for the sake of continued profitability. Our reputation means more to us.”
Apparently, their customers agree with Ehrhardt, and many were observed purchasing the newly displayed designs. “You see,” Ehrhardt pointed out, “our customers trust us to serve them, not just sell them. We are proud to present Kashi Designs as fulfillment for the distinct needs of our clientele, which we are aware of because we listen and are committed to responding to. This is exactly what is happening on the internet also: customers will purchase from those they trust, not persuaded by.”
The internet is a big part of the overall plans of Choice Group. Kashi will be featured in the enormous shopping function on the ChoiceJeweler.com website, and will be featured at exclusive Preferred Pricing. Kashi would not comment on the particular arrangements Choice has secured, but indicated that they were in fact exclusive to Choice. According to Ehrhardt, the most popular items initially were the selections of Pink Tourmaline, white gold precious fashions (emerald, sapphire, and ruby), and anything Tanzanite. “The Kashi collection is one of the finest collections that feature today’s hottest looks with the traditional qualities in gemstones that you would expect to pay much more for. Kashi has committed to provide Choice Group’s customers with consistency and professionalism that we require, the essential characteristic that we know will elevate Kashi to the notoriety they desire,” Ehrhardt confided. “We know how to make this happen for both our patrons and our vendors.” Obviously, Ehrhardt is making the right moves to assure his continued success, much to the delight of his customers and vendors!
- Western Jewelers Alliance NUGGET Newsletter
Choice Selects S Kashi Collection
Choice Group has painted a rosy Mother’s Day with the announcement that they have selected S. Kashi as their Preferred Vendor of precious and semi-precious designer jewelry. Known for their extensive designer line consisting of quality colored gemstones, Kashi will reap the benefits of being prominently marketed in the showrooms and online technologies that Choice Group has seemingly