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Leadership By Design
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Eric and his father Warren are used to dealing with unusual requests. Throwbacks to old-world craftsmen, they make the majority of the jewelry they carry on the premises, and with top-quality materials - platinum, gold, diamonds and emeralds, and many other precious metals and stones. “I don’t think anybody can beat our selection
for the quality and the various styles of merchandise we have,” Eric said, “and for our capacity for making anything they desire.” “The fun part,” said Warren, who’s been in the business since 1948, “is to see the customer’s reaction when you’ve delivered the piece you’ve sketched, and they’re delighted with it.”
A design innovator who pioneered swirls, squiggles and other free-form work in the 1960s, Warren does the custom jobs, and most of the work made by hand. Eric handles store operations, and sells and sets diamonds. Their specializing in hand-fabricated jewelry is a huge benefit to customers. Hand-crafted items are harder, denser and wear longer than cast material (that’s been created from a mold). The pieces are harder and heavier, the settings are better and are more durable, thus more wearable. The difference is readily apparent to the eye - quality can be easily seen and felt. What the Ehrhardts produce is wearable art.
Eric explained, “I share my dad’s feeling about taking a raw piece of gold and a pure idea,” he said, “and after some hard work, being satisfied with the finished product, a piece of art, something others treasure and include in their lives.” Surprisingly, the Ehrhardts’ personal touch is not reflected in their prices. “We’re very competitive,” Warren said. “Today, most people look in the newspaper and find out they did not get a deal.” The Ehrhardts guarantee their workmanship 100 percent. Eric, who’s been “seriously involved in the trade” since 1981 agreed. “Being a jeweler is a pretty serious trust. Anybody who walks through the door is either in love or looking for a way to express their love,” Eric said. “Jewelry is not a basic need for survival. It is a way to express special feelings when words aren’t enough.”
Located in the Diablo Plaza shopping center, Ehrhardt’s Fine Jewelry is open from 10 a.m. to 6 p.m. Monday through Friday, and 10 a.m. to 5 p.m. Saturdays.
-Tri-Valley Herald
Ehrhardt’s Carries a Wide Selection of Quality Jewelry
Eric Ehrhardt likes to tell the story of the twin cigar bands. It seems a couple got married in Tahoe, and sealed their pact with matching paper cigar bands. They liked the idea so much, they took the bands to Ehrhardt’s Fine Jewelry to have them copied into gold. “They watched us make them,” Eric said, proudly showing off a photo of the finished products.
Kerry Schroeder of Danville, right, jockeys for a better view of a ring shown by Eric that has Peggy Petrie of El Cerrito stunned. Warren still makes jewelry by hand.