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Leadership By Design
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On hand was Choice Group CEO Eric Vasili Ehrhardt, who was busy answering media questions and serving customers who were eager to position themselves for not just a closer look, but to make their selections. “I expected that the Prisma Collection would be welcomed by our clientele, but I didn’t expect that this much excitement would be generated,” lamented Ehrhardt. “I hope that what we are selling today will be easily replaced in time for the Holidays!”
The Prisma Diamond Collection is comprised of distinctive bridal and fashion designs, with an emphasis on quality craftsmanship and attention to the details that make this such a desirable line. The recent popularity of retro and deco designs are reflected within this collection, and the designs rival the offerings of other high profile designers. Ehrhardt spoke to us about the essence of Prisma, saying “The distinctive designs of Prisma can’t be considered as an extension of other designers, as some customers might first assume. Prisma has been designing these fashions for many years, and have merely made small variations on perennial favorites. Their artistry is compellingly presented not only as a beautiful piece of jewelry, but as a tremendous value when compared to these other designers. You can see the difference in the quality, something you can’t always get from the bigger, mass produced designer jewelry.”
Prisma has not only appointed Choice Group as Preferred Provider, but also supplies diamonds for the leading online site that Ehrhardt unveiled earlier this year, ChoiceDiamond.com, which boasts more than 100,000 diamonds in-stock ready for sale at the lowest prices on the internet. By comparison, Blue Nile, Choice’s nearest competitor, stocks less than 10,000 diamonds at any one time. “We are excited at this new partnership with Choice,” a Prisma spokesperson commented. “Our expectations are that Choice will continue to lead the industry for years to come, and having our designs in their showrooms and on the internet merely serves our growing customer base unlike any other. For us, there is no other Preferred Provider appointment in the near future whatsoever.”
The Prisma Diamond Collection can be viewed and purchased both in the showroom and online (www.DiamondGiveaway.com), and will prove to be an important addition to how Choice can serve the diverse interests of their community, both local and global.
- eJewel Magazine
The Prisma Diamond Collection is comprised of distinctive bridal and fashion designs, with an emphasis on quality craftsmanship and attention to the details that make this such a desirable line. The recent popularity of retro and deco designs are reflected within this collection, and the designs rival the offerings of other high profile designers. Ehrhardt spoke to us about the essence of Prisma, saying “The distinctive designs of Prisma can’t be considered as an extension of other designers, as some customers might first assume. Prisma has been designing these fashions for many years, and have merely made small variations on perennial favorites. Their artistry is compellingly presented not only as a beautiful piece of jewelry, but as a tremendous value when compared to these other designers. You can see the difference in the quality, something you can’t always get from the bigger, mass produced designer jewelry.”
Prisma has not only appointed Choice Group as Preferred Provider, but also supplies diamonds for the leading online site that Ehrhardt unveiled earlier this year, ChoiceDiamond.com, which boasts more than 100,000 diamonds in-stock ready for sale at the lowest prices on the internet. By comparison, Blue Nile, Choice’s nearest competitor, stocks less than 10,000 diamonds at any one time. “We are excited at this new partnership with Choice,” a Prisma spokesperson commented. “Our expectations are that Choice will continue to lead the industry for years to come, and having our designs in their showrooms and on the internet merely serves our growing customer base unlike any other. For us, there is no other Preferred Provider appointment in the near future whatsoever.”
The Prisma Diamond Collection can be viewed and purchased both in the showroom and online (www.DiamondGiveaway.com), and will prove to be an important addition to how Choice can serve the diverse interests of their community, both local and global.
- eJewel Magazine
Prisma Diamond Celebrates With Choice Group
The leading diamond jewelry designers and loose diamond supplier firm of Prisma Diamond teamed up with Choice Group International to announce the unveiling of the completed Prisma Diamond Collection by hosting a two-day event at Choice’s showroom in San Ramon, California.
